The quote that caught my attention…
“You will also need to determine whether you should use your own videos or videos created by vendor partners or shoppers. It’s been shown that professionally produced video that is optimized for e-commerce usually delivers a higher lift. If possible, consider having your own videos produced. Regardless of approach, a strong narrative is essential. Effective storytelling can bring video content to life and engage the viewer in a way that other marketing materials can’t.”
Click here to read the article, How to build video into an omni-channel strategy.
Looking for AWESOME animated videos? I recommend Drive 80 Studios. Hire Drive 80 and I’ll be your project’s manager. 😉