The quote that caught my attention…
“The question the team had to ask themselves is one they ask clients every day: Is our email content authentically helping our customers?
“Speaking for myself and I think for a lot of other people, I don’t think many of us really care about the brands, we just really want help in doing things. We want answers and we want ways to learn how to do things better,” he said.
The team’s goal became enhancing the teaching aspect of their main newsletter, Lavey explained. ”
Read the full article, Email Marketing: Simplifying email content increases open rates 48% for B2B company.