The official definition of an Online Business Manager (OBM) is:
“A virtually based support professional who manages online based businesses, including the day-to-day management of projects, operations, team members and metrics.”
However, I like to look at the role from a bit of a different angle – what is the purpose of an Online Business Manager beyond ‘what they do’?
The role of the OBM boils down to one simple thing:
“To free up the business owner so that you can focus your time and energy on the things that only YOU can do in your business.”
This includes all business building activities like marketing, sales, working with clients, product development, strategic alliances and big picture business planning – all of which are essential to the growth of a business.
You need to be spending your time here – everything else can be managed by an Online Business Manager.
Most business owners look to hire an OBM when they simply cannot grow their business anymore being the only one in charge. You’ve reached the point where you have a solid business plan, revenue is flowing in and you are tired of being the one who has to “take care of everything.”
In order for you to take your business to the next level you need to pull yourself out of the day-to-day management activities and focus on growth.
Note: The role of the Online Business Manager is to delegate and not do. Although they may not be the one actually “doing the work” they are the ones responsible for establishing and managing the team that does.
(c) 2011 International Association of Online Business Managers | Used with permission
Certified Online Business Manager
Decisive Management, Proactive Problem-solving, Tireless Work Ethic
I manage the systems that run your online business!
When we work together, we will deliberately create a result that wouldn’t have happened if we didn’t work together. My OBM leadership style will make your vision a reality.